“Dependable. ambitious, and an excellent collaborator” - Mikayla Blair (Vedder)

“Able to mold to what is required and always strives to fulfill every client’s and project’s needs” - Rob Duncan (Beaver Building Material)

Media and Analytics Inten - Big Eye Creative

May 2025 - June

  • Boosted Instagram posts and assisted in managing Meta (Facebook/Instagram) ad campaigns, optimizing traffic, engagement, and conversion goals for clients such as American Sugar Refining Inc. (Domino Sugar, C&H, and Florida Crystal), Seminole State College and Luma and Leaf.

  • Built and refined target audiences for digital media campaigns using demographic insights, interest-
    based segmentation, third-party data, and retargeting strategies to optimize campaign performance.

  • Synthesized campaign performance and data synthesizing data trends into client-facing strategy decks
    and briefs.

  • Assisted in the development of media plans through research, analyzing data, and developing
    actionable insights..

What I’ve Done, and Where I’ve Been

Education

Strategic Communications Ma - Rollins College

August 2024 - Present, FCA Capstone Project

4.0 GPA, FCA Capstone Project

English BA - University of Central Florida

Graduated May 2023

Professional Experience

October 2024 - Present

  • Produced and edited content for digital publications to enhance audience engagement and promote local news coverage.

  • Conducted research and developed communication strategies to support community outreach and strengthen the publication’s brand presence.

Strategic Communications Intern - The Apopka Voice

3.7 GPA, Tau Sigma Honor Society, Dean’s List 2020-2023

Affiliate Marketing Manager Intern - What If Media Group

August 2024 - November 2024

  • Developed and implemented affiliate marketing strategies to drive traffic, increase conversions, and optimize campaign performance.

  • Collaborated with partners and influencers to expand audience reach, strengthen brand visibility, and track performance metrics through analytical tools.

Content Writer Intern - Vedder/Geogrit

July 2024 - October 2024

  • Develop SEO-focused content that enhances brand visibility and drives traffic to the company's website.

  • Collaborate with cross-functional teams to align content with business goals, fostering better internal communication and efficiency.

October 2021 - August 2024

  • Managed customer relationships and achieved monthly sales averages of $100,000, reaching individual sales of up to $50,000.

  • Collaborated with management to streamline sales processes and improve customer satisfaction by optimizing internal communication.

  • Supported product development and provided feedback to leadership regarding market trends and customer needs.

  • Strengthened problem-solving abilities by resolving customer issues and aligning sales strategies with organizational goals.

Project Coordinator/Sales Representative - Beaver Building Materials

Extra Curriculum/Personal Projects

September 2022 - August 2024

  • Organized and promoted events for the local punk/metal/hardcore scene, enhancing visibility of local talent and venues.

  • Developed strong communication and negotiation skills through coordinating with venues, artists, and media outlets.

  • Fosered community building and created marketing strategies that increased event attendance and audience engagement.

Promoter - Ignorant Exposure

Editor - Cypress Dome Literary Society

August 2022 - May 2023

  • Managed the editorial process for the bi-yearly literary journal, ensuring clear communication between contributors and editors.

  • Worked closely with writers to develop content, refine submissions, and align them with journal themes.

  • Helped increase readership by improving the journal’s overall quality and internal team collaboration.

Managing Editor Journalist - Seminole Scribe

August 2019 - May 2020

  • Led a team of writers and editors to produce high quality content on tight deadlines, improving editorial work flowsand co,,umication among staff.

  • Coordinated article assignments and managed the publication schedule, ensuring alignment with the newspaper’s mission and audience needs.

  • Strengthened writing and organizational skills by editing,

    writing articles, and mentoring contributors.

Eagle Scout - Boy Scouts of America

July 2018

  • Demonstrated leadership, project management, and community service through attaining the highest rank in the Boy Scouts of America.

Account Services Intern - &Barr Advertising & PR

January 2025 - May 2025

  • Conducted market research and competitive analysis to support client campaigns.

  • Assisted in the development and execution of strategic marketing initiatives for clients such as Massey Pest Control, Space Coast Credit Union and Cogent Bank.

  • Collaborated with account managers to maintain client relationships and ensure project deliverables.

  • Supported creative reviews, timeline tracking, and deliverable approvals across multi-channel
    campaigns.