Owl's Attic X Big Eye Intern Project

Owl's Attic X Big Eye Intern Project

Client: Owl’s Attic

Goal: To drive awareness of the store’s physical location and drive traffic during the holiday season

Responsibilities:

  • Develop strategic media mix accounting for budget and seasonality

  • Align audiences with campaign goals and marketing funnel

  • Outline digital needs and requirements for creative teams

  • Layout digital testing roadmap to ensure proper optimization through the course of the campaign

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Content Writing and Blogs

ADiverse: Diversity Fuels Innovation

A Guide to Primitive Camping: Leaving It All Behind

Primitive camping lets you unplug, venture off the beaten path, and reconnect with nature through self-reliance and careful preparation.

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Diversity of backgrounds and perspectives fuels creativity, drives innovation, and strengthens agency culture.

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