Owl's Attic X Big Eye Intern Project
Owl's Attic X Big Eye Intern Project
Client: Owl’s Attic
Goal: To drive awareness of the store’s physical location and drive traffic during the holiday season
Responsibilities:
Develop strategic media mix accounting for budget and seasonality
Align audiences with campaign goals and marketing funnel
Outline digital needs and requirements for creative teams
Layout digital testing roadmap to ensure proper optimization through the course of the campaign